ADBLOCKING: WHERE ARE WE NOW?
adblocker users between 2012 and 2017
dollars of revenue lost per year
WHAT ARE THE IMPACTS OF ADBLOCKERS ON WEBSITES?
Blocked ads and retargeting
Important ad revenue losses
Elements of the website invisible
Distorted site, UX and marketing strategies impaired
Conversion pixels blocked
Missing data, wrong marketing investments
(6 to 15%)
Invisible users, missing statistics
ANALYZE 100% OF YOUR AUDIENCE
with AdBack Data
An important part of your visitors uses an adblocker. These users are invisible and can’t be reached with your usual tools.
With AdBack, benefit from unique and detailed statistics about this audience. Identify user profiles to win back this specific segment.
AUDIENCE WITH ADBLOCKER
Your usual tools are blocked. Your ads are not displayed and these adblocker users are invisible in your analytics tools.
AUDIENCE WITHOUT ADBLOCKER
Your ads are displayed and you’re using your usual solutions: for example, your ad server.
AUDIENCE ANALYZED BY ADBACK
AdBack analyzes 100% of your audience and takes action only on your audience with an adblocker to unblock your usual solutions and to give you additional monetization opportunities.
IDENTIFY USER PROFILES
Identify up to 5 adblocker user profiles, from the most reluctant to the most open to advertising and adapt your actions to their expectations.
UNBLOCK YOUR PREMIUM CAMPAIGNS
with AdBack Direct
AdBack Direct unblocks your premium campaigns.
Thanks to our encryption technology, you can display your direct and autopromotion campaigns to your adblocker users.
BENEFIT FROM OUR ADVERTISERS FLOW
with AdBack Ads
Take advantage of our advertisers flow to display non-intrusive ads with AdBack Ads.
OFFER CHOICES TO ACCESS YOUR CONTENT
with AdBack Experience
Give a choice to your adblocker users by proposing, for example, to watch a short video ad to access your content.
MONETIZE YOUR AUDIENCE
Earn additional revenues thanks to our monetization solutions.
How much could you win with AdBack?
WHO ARE WE?
AdBack is an analytics and monetization tool specialized on the adblocker audience.
You’re a publisher, advertiser or e-commerce website?
AdBack gives you detailed statistics and solutions to monetize your audience meanwhile respecting your users.