ADBLOCKERS,

AN OPPORTUNITY

Publishers, advertisers: with AdBack, monetize your adblocker audience by establishing a respectful advertising for your users.

Estimate my gains

ADBLOCKING: WHERE ARE WE NOW?

adblocker users

%

adblocker users increase between 2012 and 2017

dollars of revenue lost per year

WHAT ARE THE IMPACTS OF ADBLOCKERS ON WEBSITES?

Blocked ads and retargeting represent important revenue losses

Blocked analytics
(6 to 15%)


Invisible users, wrong statistics

adblockers block elements of the site and impair the marketing and UX strategy

Invisible elements on the site


Denatured website, UX and marketing strategy impeted

Blocked conversion pixels


Incomplete data, distorted marketing investments

Blocked analytics
(6 to 15%)


Invisible users, wrong statistics

ANALYZE 100% OF YOUR AUDIENCE

with AdBack Data

An important part of your visitors uses an adblocker. These users are invisible and can’t be reached with your usual tools.

With AdBack, benefit from unique and detailed statistics about this audience. Identify user profiles to win back this specific segment.

  • 40%

AUDIENCE WITH ADBLOCKER

Your usual tools are blocked. Your ads are not displayed and these adblocker users are invisible in your analytics tools.

  • 60%

AUDIENCE WITHOUT ADBLOCKER

Your ads are displayed and you’re using your usual solutions: for example, your ad server.

  • 100%

AUDIENCE ANALYZED BY ADBACK

AdBack analyzes 100% of your audience and takes action only on your audience with an adblocker to unblock your usual solutions and to give you additional monetization opportunities.

IDENTIFY USER PROFILES

 

Identify up to 5 adblocker user profiles, from the most reluctant to the most open to advertising and adapt your actions to their expectations.

UNBLOCK YOUR PREMIUM CAMPAIGNS

with AdBack Direct

 

AdBack Direct unblocks your premium campaigns.
Thanks to our encryption technology, you can display your direct and autopromotion campaigns to your adblocker users.  

AdBack Direct displays your premium campaigns
Benefit from our advertisers flow with AdBack Ads

BENEFIT FROM OUR ADVERTISERS FLOW

with AdBack Ads 

Take advantage of our advertisers flow to display non-intrusive ads with AdBack Ads.

OFFER CHOICES TO ACCESS YOUR CONTENT

with AdBack Experience

Give a choice to your adblocker users by proposing, for example, to watch a short video ad to access your content.

Propose alternatives with AdBack Experience

MONETIZE YOUR AUDIENCE

 

 

Earn additional revenues thanks to our monetization solutions. 

How much could you win with AdBack?

WHO ARE WE?

 

AdBack is an analytics and monetization tool specialized on the adblocker audience.

You’re a publisher, advertiser or e-commerce website?

AdBack gives you detailed statistics and solutions to monetize your audience meanwhile respecting your users.

OUR PARTNERS

You know ads, get to know adblockers.