Analytics – our data and statistics

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Analytics – our data and statistics

The analysis is our core business. Our analytics tool is 100% free and the only one on the market to give such detailed and complete statistics.

Statistics about your audience

On your AdBack back office, you can access to multiple statistics:

  • The number of activations/deactivations
  • The number of adblockers users allowing the acceptable ads of Eyeo
  • The type of adblocker used
  • The estimated lost revenue
  • The number of blocked analytics (Google Analytics, AT Internet)

AdBack detects loads of data about your users, allowing you to create profiles:

  • Geolocation
  • Browser language
  • Connection types
  • Operating system
  • Browsers
  • Desktop/mobile
  • Screen resolution

And also data about their behavior on your site:

  • Page views
  • Bounce rate
  • Duration
  • Recurrence
  • Referral traffic

You can also generate reports with the data you’re interested in to analyse them in depth and export the file in XLSX, CSV, ODS format.

Statistics about the performances of the solutions in place

For each monetization solution you’ve configured (custom message, premium and in-feed native campaigns), you’ll find a statistics page where you’ll have the number of impressions, the revenue recovered…