Politique de confidentialité

AdBack supports online privacy, and is committed to protecting your privacy rights. This policy (together with our General Terms and Conditions) sets out how any information we collect about you, or that you provide to us, will be processed by us.

 

The AdBack Website

The AdBack website includes the AdBack corporate website, the Publisher back office, the AdBack blog, and other content and online tools as may be modified from time to time (the “Website”). Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it when you are interacting with the Website.

 

Information We May Collect on our Website

Types of Data collected: among the types of Personal Data that this Application collects by itself there are: Usage Data, first name, last name, username, email address, password, company name, country, and other types of data.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.

Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services.

When you use our Website, We may collect and process information about you in the following ways.

Information

Purpose

Retention

Correspondence

Contact information and correspondence

If you contact us, we may keep a record of the correspondence for future reference.

Indefinite

Mailing lists

Email address, name, any other information provided on subscription

If you subscribe to one of our mailing lists, we will use your subscription information to send you emails corresponding to the topics you have subscribed to be contacted about.

Until you unsubscribe from the mailing list.

General web forms

Various

If you provide us with any other information by submitting a form, we will retain and use this information for the specified purpose.

Retained until you request deletion of the information, or as otherwise specified when we collect the information.

Usage logs

Anonymous information relating to your visits to the Website including, but not limited to, information about your device type, operating system type and browser type, URLs you access on the Website, and timestamps

Website access logs and similar information may be used for system administration, debugging, security analysis or improving the availability or usability of our Website.

This information may also be aggregated to create anonymous statistics about the use of our Website

Usage logs may be retained for 52 weeks.

Aggregated information may be retained indefinitely.

Back office

Email address, name, a password, organisation name, organisation details, billing, payment and tax information,  your website address(es) and other information as is necessary to provide the requested services.

Records of your interactions with the back office.

You may register on the Website to use the back office by accepting the Terms and Conditions, which you should refer to for additional privacy information when using our services.

We may also keep a record of your interactions with the Back Office to help us improve our service and to contact you with information about our services.

We may retain personal information including email address, name and password for the duration of your agreement with us under the Publisher Terms and Conditions.

Non-personal data such as organisation name, billing information, tax information and website addresses will be retained indefinitely.

Plugins

Email address, name, a password, organisation name,  your website address(es) collected when you install and activate the plugin. These information are necessary to provide the requested services. We may ask directly for more organisation details, billing, payment and tax information afterwards.

You may download our plugin to use our solutions on WordPress or Drupal by accepting the Terms and Conditions, which you should refer to for additional privacy information when using our services.

We may retain personal information including email address, name and password for the duration of your agreement with us under the Publisher Terms and Conditions.

Non-personal data such as organisation name, billing information, tax information and website addresses will be retained indefinitely.

 

AdBack Website Cookies and Storage

The Website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site with analytics. By continuing to browse the site, you are agreeing to our use of cookies.

The cookies that may be stored when you visit the Website are detailed below.

Type

Name

Possible Values

Purpose

Expiry

Autopilot cookie

3rd party

 

4ebc8b87657c48cebb052d2b68dc529
bcc623f89
a7ea4f7dbeee5e966c24ccad

Unique number

To identify you as a unique user as you move from page to page on the website

1 year

Google analytics cookie

3rd party

_ga

Unique number

Used to count unique visitors

14 months

Google analytics cookie

3rd party

_gid

Unique number

Use to count unique visitors per day

24 hours

Mixpanel cookie

3rd party

mp_7a2dbab5e76dad22bcbe15bc
95441a18_mixpanel

Unique number

Used to count clicks on the website elements

1 year

HubSpot cookie

3rd party

__hstc

Unique Number

The main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

13 months

HubSpot cookie

3rd party

hubspotutk

Unique number

This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.

13 months

HubSpot cookie

3rd party

__hssc

Unique number

This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.

30 minutes

HubSpot cookie

3rd party

__hssrc

1 – 0

Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.

End of session

 

Disclosure of Information

We will never disclose your data to any third party before your explicit consent.

 

Where we Store Your Personal Data

The data that we collect from you may be transferred to, and stored at, a destination inside or outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

The transmission of information via the internet is not completely secure. Although we will follow commercially reasonable best practices to encrypt your access to our Website and to prevent unauthorised access to your personal data, you transmit your data to us at your own risk.

 

User Rights

You have the right to ask us not to process personal data for marketing purposes. You can exercise your right to prevent such processing by:

  • Opting out using the unsubscribe link at the bottom of any marketing email we send to you
  • Contacting us

The GDPR gives you the right to access information held about you. Your right of access can be exercised in accordance with the GDPR. Any access request may be subject to a fee to meet our costs in providing you with details of the information we hold about you.

 

The AdBack Services

AdBack provides online analysis and advertising services (the “Services”) to the publishers of various 3rd party websites who have accepted the AdBack Publisher Terms and Conditions. AdBack may process information about the visitors to these 3rd party websites on behalf of the publishers who have contracted with us. AdBack may process the following anonymous information about visitors to websites that make use of the Services. The Services do not employ 3rd party tracking cookies.

For more details about the use of the Services by a website, please refer to that website’s own privacy policy, or contact that website.

Information

Purpose

Retention

Analytics

We will detect the usage of adblock software, store information using LocalStorage, and collect aggregate statistics about this usage for reporting.

To help website publishers understand the usage of adblock software by visitors to their website, and to generate overall market statistics about adblock usage.

Aggregated data may be retained indefinitely.

Business Intelligence

We may also collect aggregate metrics about visitors’ browsers, devices and onsite behaviour.

To track aggregate statistics about browser technology usage, to create business intelligence for AdBack or for partners, to measure the amount of advertising that is displayed by AdBack on each website.

Aggregated data may be retained indefinitely.

 

User Matching

AdBack may help advertising partners improve the relevance of advertising on websites that make use of the Services by performing user matching. User matching permits an advertising partner to recognise when a random first-party user ID from AdBAck corresponds to a user ID (and any associated advertising targeting data) that the partner already holds. AdBack’s user matching functionality is performed in such a way that no information about the URLs that are visited by users is communicated to the advertising partners.

 

AdBack LocalStorage

When you visit a website that uses the Services LocalStorage files may be stored in your browser. The data that may be stored is described below.

Type

Name

Possible values

Purpose

AdBack Analytics

1st party

(AdBack)block_history

0;1

Used to know if a visitor is a new or former adblock user

AdBack Analytics

1st party

(AdBack)corporate_check

Timestamp

The date when the last chech was made

AdBack Analytics

1st party

(AdBack)corporate_value

True or false

Used to know if the visitor is using a corporate firewall

AdBack Analytics

1st party

(AdBack)crossTrack

0;1

Used to know if a visitor is browsing the site on different devices

AdBack Analytics

1st party

(AdBack)last

Timestamp

The date when the last page was see, used to know if a user is still in the same session

AdBack Analytics

1st party

(AdBack)session_views

Number

Used to know how many pages are viewed in one session

AdBack Analytics

1st party

(AdBack)user

Unique value

Used to identify a user

AdBack Analytics

1st party

(AdBack)userDate

Timestamp

Used to know when the matching between userID and guID was made

 

Changes to This Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page.

 

Contact

You may contact us at any time using the email address: dpo@adback.co